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WE HELP COMPANIES DEFINE THEIR BRAND, UNDERSTAND THEIR MARKET, AND CREATE THE SOLUTIONS THAT
CONNECT THEM TOGETHER

Our experience across many industries has led us to believe that the best products and services were created from behavioral insights, married with commercial savvy and an engaging brand, and brought to market with fearless ideation and experimentation. We apply research-based, product design methodologies to solving the complex challenges of the health and wellness industry. In order to help our client partners stay open to new ways of thinking about, and building solutions, we help them stay firmly focused on the ‘what ifs’ vs. the ‘we can’ts’. We have conducted extensive primary research in, and have a core competency in women’s health and wellness.


CORE OFFERINGS

PRODUCT INNOVATION

  • Contextual Inquiry

  • Primary Research

  • Persona Development

  • Sprint Planning

  • Product Design

  • Product Roadmaps

  • Requirements Gathering

DESIGN THINKING WORKSHOPS

  • Facilitating

  • Training

BRAND & PROMOTIONAL STRATEGY

  • Brand Architecture

  • Content Strategy

  • B2B and B2C Channel and Tactical Strategy

WOMEN’S HEALTH AND WELLNESS

  • Product design and development

  • Primary Research

BUSINESS & GO-TO-MARKET STRATEGY

  • Market Analysis

  • Competitive Landscape

  • Business Development

  • Data and Analytics Framework